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Unlike ‘real relationships’, ‘virtual relationships’ are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff.

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Zygmunt Bauman

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Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don’t, after all, stick to your car, or computer, or iPod, when better ones appear.

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The consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.

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July 7, 2024

The consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.

Previous

July 7, 2024

Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don’t, after all, stick to your car, or computer, or iPod, when better ones appear.

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