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William Bernbach

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

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William Bernbach

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I warn you against believing that advertising is a science.

If we are surrounded by the trivial and the vicious, it is all too easy to make our peace with it.

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Other Quote

If we are surrounded by the trivial and the vicious, it is all too easy to make our peace with it.

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

If we are surrounded by the trivial and the vicious, it is all too easy to make our peace with it.

No Comment! Be the first one.

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I always look at the work of fashion designers as if they were art.

I’ve never said, ‘I live for art.’

To make a good film is an art. Gender is irrelevant when it comes to craft of filmmaking.

I draw cinematic and photography and art references from everywhere. That’s part of my job. So yes, you watch films, you see artists for palettes, photographers for mood.

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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William Bernbach

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