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To political technocrats, 2008 marks the maturation of ‘microtargeting’ – a technique that, if things are as close in November as expected, may well affect who takes the White House.

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Steven Levy

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The iPod Shuffle was something unique for Apple: a device stripped down to a single function.

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The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can’t bother to learn those things indicates a horse-and-buggy mentality.

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June 5, 2024

The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can’t bother to learn those things indicates a horse-and-buggy mentality.

Previous

June 5, 2024

The iPod Shuffle was something unique for Apple: a device stripped down to a single function.

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To political technocrats, 2008 marks the maturation of ‘microtargeting’ – a technique that, if things are as close in November as expected, may well affect who takes the White House.

Steven Levy