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I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

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Steve Stoute

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I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don’t speak to young people in a tone and manner that’s representative of them.

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The advertising industry needs to keep evolving.

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June 5, 2024

The advertising industry needs to keep evolving.

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June 5, 2024

I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don’t speak to young people in a tone and manner that’s representative of them.

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I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

Steve Stoute