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Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn’t be the narrative.

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Steve Stoute

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I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don’t speak to young people in a tone and manner that’s representative of them.

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The advertising industry needs to keep evolving.

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June 5, 2024

The advertising industry needs to keep evolving.

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June 5, 2024

I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don’t speak to young people in a tone and manner that’s representative of them.

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Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn’t be the narrative.

Steve Stoute