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Steve Easterbrook

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Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald’s. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald’s.

Steve Easterbrook

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Steve Easterbrook

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What I’ve looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.

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The progress we have made in a short amount of time gives me confidence we’re making the right moves to turn around our business and reposition McDonald’s as a modern, progressive burger company.

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June 5, 2024

The progress we have made in a short amount of time gives me confidence we’re making the right moves to turn around our business and reposition McDonald’s as a modern, progressive burger company.

Previous

June 5, 2024

What I’ve looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.

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Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald’s. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald’s.

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