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We now understand the distinction between startups – who search for a business model – versus existing companies – that execute a business plan.

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Steve Blank

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Customer discovery is the process of translating a founder’s vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.

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Out of electronics school, my first assignment was to a fighter base in Florida. My roommate, Glen, would become my best friend in Florida and Thailand as we were sent to different air bases in Southeast Asia.

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June 5, 2024

Out of electronics school, my first assignment was to a fighter base in Florida. My roommate, Glen, would become my best friend in Florida and Thailand as we were sent to different air bases in Southeast Asia.

Previous

June 5, 2024

Customer discovery is the process of translating a founder’s vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.

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We now understand the distinction between startups – who search for a business model – versus existing companies – that execute a business plan.

Steve Blank