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Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.

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Steve Blank

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The introduction of new technology is always disruptive to existing markets, particularly to content/copyright owners who sell through well-established distribution channels.

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First and deadliest of all is a founder’s unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them.

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June 5, 2024

First and deadliest of all is a founder’s unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them.

Previous

June 5, 2024

The introduction of new technology is always disruptive to existing markets, particularly to content/copyright owners who sell through well-established distribution channels.

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Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.

Steve Blank