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Sendhil Mullainathan

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Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources – psychologists call them working memory and executive control – that we use in nearly every activity.

Sendhil Mullainathan

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Sendhil Mullainathan

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Web searching and cellphone use both flourish in the wee hours. Before the dawn of the web, I would stay up watching television. But there is something soporific about television: I would often nod off. Not so when I’m online. As technologies expand, these problems may only worsen.

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It’s hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread.

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June 5, 2024

It’s hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread.

Previous

June 5, 2024

Web searching and cellphone use both flourish in the wee hours. Before the dawn of the web, I would stay up watching television. But there is something soporific about television: I would often nod off. Not so when I’m online. As technologies expand, these problems may only worsen.

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