Unlike ‘real relationships’, ‘virtual relationships’ are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff. Zygmunt Bauman
We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
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