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Scott Borchetta

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Sirius and XM went on air in 2001. It’s taken 14 years for that to be a real business. It took them combining to be a real business.

Scott Borchetta

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Scott Borchetta

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Most of our artists are songwriters, so the songs are still central to all this. If you don’t have great songs, it doesn’t matter the marketing or how many times you are on TV; you can only polish it so much.

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If you look at most of our roster, we’ve got great singer/songwriters. I’m always attracted to that.

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June 5, 2024

If you look at most of our roster, we’ve got great singer/songwriters. I’m always attracted to that.

Previous

June 5, 2024

Most of our artists are songwriters, so the songs are still central to all this. If you don’t have great songs, it doesn’t matter the marketing or how many times you are on TV; you can only polish it so much.

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