We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
I’m a Brit, so I come from a country where in the run-up to a general election, no one talks about abortion. Zoe Buckman
My father was like the Old Testament. I am the New Testament. I am part of a new generation. In time, people will realize this. Ziggy Marley
I don’t think Pele was the ultimate hero for our generation, he is the ultimate hero of every generation of Brazilians. Zico
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