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Richard Edelman

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We’ve learned that when a consumer moves from a relationship rooted in ‘me’ to one powered by ‘we,’ a new world of buying and advocacy opens up for a brand.

Richard Edelman

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Richard Edelman

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We have seen an unprecedented dispersion of authority, such that ‘a person like you’ is now one of the most credible spokespersons on business, along with technical and academic experts.

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The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.

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May 25, 2024

The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.

Previous

May 25, 2024

We have seen an unprecedented dispersion of authority, such that ‘a person like you’ is now one of the most credible spokespersons on business, along with technical and academic experts.

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