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In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families – the Conrans and the Ashleys – who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.

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Peter York

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Real writers – serious writers with serious subjects, who earn their living at it – all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views.

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Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

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May 21, 2024

Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

Previous

May 21, 2024

Real writers – serious writers with serious subjects, who earn their living at it – all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views.

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