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Brands are useful ways of short-handing practically anything – look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis’s ‘Glamorama.’

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Peter York

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When I hear about something allegedly happening in the world I always ask: ‘Who is doing it?’ Trends break out because they’re based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it’s a 10-minute fad.

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The bottom line may be that my inventing buildings is, indeed, a very private kind of activity. But it’s done to be shared. It is comforting and consoling. From the reactions I get I can see I’m not doing something strange.

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May 21, 2024

The bottom line may be that my inventing buildings is, indeed, a very private kind of activity. But it’s done to be shared. It is comforting and consoling. From the reactions I get I can see I’m not doing something strange.

Previous

May 21, 2024

When I hear about something allegedly happening in the world I always ask: ‘Who is doing it?’ Trends break out because they’re based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it’s a 10-minute fad.

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