But if you can empathise with a character and if you can emotionally resonate with that character and understand their emotional journey, I think you are home. Zoya Akhtar
We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
We need to discuss what our own standards are for games writing that falls outside of journalism, and support experimental formats and routes of production that may be more tailored to them than the status quo, because the public at large seems to still think that the only games writing that exists are reviews and news. Zoe Quinn
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