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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

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Paul Rand

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To err is human, but to really foul things up you need a computer.

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If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

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May 21, 2024

If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

Previous

May 21, 2024

To err is human, but to really foul things up you need a computer.

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