Unlike ‘real relationships’, ‘virtual relationships’ are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff. Zygmunt Bauman
Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don’t, after all, stick to your car, or computer, or iPod, when better ones appear. Zygmunt Bauman
In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating. Zygmunt Bauman
In a liquid modern life there are no permanent bonds, and any that we take up for a time must be tied loosely so that they can be untied again, as quickly and as effortlessly as possible, when circumstances change – as they surely will in our liquid modern society, over and over again. Zygmunt Bauman
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