We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
I went to a Steiner School, which is very small and nurturing and creative, so I felt like I was in an environment where I could mature. There was less of the clique-y stuff, which can really make high school a living hell for a lot of people, going on, so I was very similar then to who I am now. I’m still a dork. Zoe Kravitz
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