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With consumers having ever more choice, corporations must invest more and more in courting public opinion.

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Noreena Hertz

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It’s possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn’t have the same need for physical interaction in order to be creative as previous generations still do. It’s possible that Generation Facebook can co-create and collaborate quite happily from afar.

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Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull.

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May 19, 2024

Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull.

Previous

May 19, 2024

It’s possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn’t have the same need for physical interaction in order to be creative as previous generations still do. It’s possible that Generation Facebook can co-create and collaborate quite happily from afar.

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