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I’m quite good at Lego and Fifa, but they don’t translate in the real world.

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Nish Kumar

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The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

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If you’re reaching for a local reference to drop for a place that is typical of everything wrong with Britain, you would switch between Croydon or Bromley. There is a lot of deprivation there, but it’s not one of the poorest parts of the country.

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May 19, 2024

If you’re reaching for a local reference to drop for a place that is typical of everything wrong with Britain, you would switch between Croydon or Bromley. There is a lot of deprivation there, but it’s not one of the poorest parts of the country.

Previous

May 19, 2024

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

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