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I wanted to create a toolkit which I would have wanted as an entrepreneur to use these principles of psychology in product design. Some startups totally forget the trigger. In some, the action is too complicated. Others don’t have a variable reward, which maintains mystery.

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Nir Eyal

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We originally started AdNectar to serve brand advertisers, but we’ve now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.

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PM Modi believes in detailed planning through extensive consultation. He is an example as a listener – no interruptions, no urgent phone calls, no distractions; he absorbs every input. He doesn’t hesitate to say he needs more inputs, another round of briefing, or more time to mull over.

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May 19, 2024

PM Modi believes in detailed planning through extensive consultation. He is an example as a listener – no interruptions, no urgent phone calls, no distractions; he absorbs every input. He doesn’t hesitate to say he needs more inputs, another round of briefing, or more time to mull over.

Previous

May 19, 2024

We originally started AdNectar to serve brand advertisers, but we’ve now found that our publishers are greatly benefiting from integrating our system. In addition to a new revenue source and the data our API provides, it turns out users actually prefer branded over generic virtual items.

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