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Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them – and build on them.

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Muhtar Kent

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Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, ‘What is that?’

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The model of Coca-Cola is local, whether it’s investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

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May 15, 2024

The model of Coca-Cola is local, whether it’s investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

Previous

May 15, 2024

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, ‘What is that?’

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