Michael Schudson

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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson

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Michael Schudson

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American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

When you start out in a team, you have to get the teamwork going and then you get something back.

May 14, 2024

When you start out in a team, you have to get the teamwork going and then you get something back.

May 14, 2024

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson

Other Quote

American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

When you start out in a team, you have to get the teamwork going and then you get something back.

When you start out in a team, you have to get the teamwork going and then you get something back.

American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

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