Michael Schudson

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American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

Michael Schudson

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Michael Schudson

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It’s not about the money. This is about Terri. It’s not about the Schindlers, it’s not about the legislators, it’s not about me, it’s about what Terri Schiavo wanted.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

May 14, 2024

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

May 14, 2024

It’s not about the money. This is about Terri. It’s not about the Schindlers, it’s not about the legislators, it’s not about me, it’s about what Terri Schiavo wanted.

American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

Michael Schudson

Other Quote

It’s not about the money. This is about Terri. It’s not about the Schindlers, it’s not about the legislators, it’s not about me, it’s about what Terri Schiavo wanted.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

It’s not about the money. This is about Terri. It’s not about the Schindlers, it’s not about the legislators, it’s not about me, it’s about what Terri Schiavo wanted.

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American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

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