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The biggest hits – be they Coca-Cola or Doritos – owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating.

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Michael Moss

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I definitely think that typecasting is something that happens all the time.

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It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort… to get people hooked on foods that are convenient and inexpensive.

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May 14, 2024

It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort… to get people hooked on foods that are convenient and inexpensive.

Previous

May 14, 2024

I definitely think that typecasting is something that happens all the time.

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