Michael Gerber

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As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works.

Michael Gerber

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Michael Gerber

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The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.

Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don’t have a true Entrepreneurial Perspective. They have a Technician’s Perspective.

May 14, 2024

Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don’t have a true Entrepreneurial Perspective. They have a Technician’s Perspective.

May 14, 2024

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works.

Michael Gerber

Other Quote

The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.

Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don’t have a true Entrepreneurial Perspective. They have a Technician’s Perspective.

Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don’t have a true Entrepreneurial Perspective. They have a Technician’s Perspective.

The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.

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As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works.

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