We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
One thing to remember is that human beings connect through vulnerability. That’s our core way of connecting. Zoe Buckman
My father was like the Old Testament. I am the New Testament. I am part of a new generation. In time, people will realize this. Ziggy Marley
I don’t think Pele was the ultimate hero for our generation, he is the ultimate hero of every generation of Brazilians. Zico
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