Leo Burnett

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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett

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Leo Burnett

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

What we call the secret of happiness is no more a secret than our willingness to choose life.

May 5, 2024

What we call the secret of happiness is no more a secret than our willingness to choose life.

May 5, 2024

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett

Other Quote

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

What we call the secret of happiness is no more a secret than our willingness to choose life.

What we call the secret of happiness is no more a secret than our willingness to choose life.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

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