Kevin Systrom

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Chobani did a really wonderful yogurt campaign on ‘Instagram’ to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Kevin Systrom

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Kevin Systrom

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Just so everyone knows, we’re not a photo-sharing company. I don’t see photos on ‘Instagram’ as art. They’re much more about communication.

Every startup should address a real and demonstrated need in the world – if you build a solution to a problem lots of people have, it’s so easy to sell your product to the world.

May 4, 2024

Every startup should address a real and demonstrated need in the world – if you build a solution to a problem lots of people have, it’s so easy to sell your product to the world.

May 4, 2024

Chobani did a really wonderful yogurt campaign on ‘Instagram’ to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Kevin Systrom

Other Quote

Just so everyone knows, we’re not a photo-sharing company. I don’t see photos on ‘Instagram’ as art. They’re much more about communication.

Every startup should address a real and demonstrated need in the world – if you build a solution to a problem lots of people have, it’s so easy to sell your product to the world.

Every startup should address a real and demonstrated need in the world – if you build a solution to a problem lots of people have, it’s so easy to sell your product to the world.

Just so everyone knows, we’re not a photo-sharing company. I don’t see photos on ‘Instagram’ as art. They’re much more about communication.

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Chobani did a really wonderful yogurt campaign on ‘Instagram’ to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

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