Follow - Write - Create

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Designing and developing anything of consequence is incredibly challenging.

Follow Me Written By

Jonathan Ive

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Unless we understand a certain material – metal or resin and plastic – understanding the processes that turn it from ore, for example – we can never develop and define form that’s appropriate.

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Making the solution seem so completely inevitable and obvious, so uncontrived and natural – it’s so hard!

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May 3, 2024

Making the solution seem so completely inevitable and obvious, so uncontrived and natural – it’s so hard!

Previous

May 3, 2024

Unless we understand a certain material – metal or resin and plastic – understanding the processes that turn it from ore, for example – we can never develop and define form that’s appropriate.

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