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When we start a new store, we make sure that we transfer enough starter culture from other stores that are already Whole Fooders, who’ve already incorporated our values and our culture within themselves into the… into the store.

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John Mackey

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We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.

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Human beings are made up of many different values, and sometimes those values are in tension with each other.

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May 3, 2024

Human beings are made up of many different values, and sometimes those values are in tension with each other.

Previous

May 3, 2024

We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.

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