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Jeffrey Zeldman

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I was a journalist, but I was starving. And I’ve written fiction, but I couldn’t get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won’t buy it.

Jeffrey Zeldman

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Jeffrey Zeldman

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That period, doing ‘Angels in America’ in ’94 and then filming with ‘Basquiat’ in ’95, those were gateway years for me as an artist. Two gateways, one into the film industry and one into the world of theater, each formative to me in different, equally essential ways.

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Advertisers don’t want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching ‘House of Cards.’

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May 3, 2024

Advertisers don’t want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching ‘House of Cards.’

Previous

May 3, 2024

That period, doing ‘Angels in America’ in ’94 and then filming with ‘Basquiat’ in ’95, those were gateway years for me as an artist. Two gateways, one into the film industry and one into the world of theater, each formative to me in different, equally essential ways.

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