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People with anxiety disorders such as OCD know that nothing can be more paralyzing than having too many options. Go to a store to buy a sweater, find four that you like and the odds are pretty good you’ll stare and stare… and buy nothing at all.

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Jeffrey Kluger

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Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

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As with real reading, the ability to comprehend subtlety and complexity comes only with time and a lot of experience. If you don’t adequately acquire those skills, moving out into the real world of real people can actually become quite scary.

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May 3, 2024

As with real reading, the ability to comprehend subtlety and complexity comes only with time and a lot of experience. If you don’t adequately acquire those skills, moving out into the real world of real people can actually become quite scary.

Previous

May 3, 2024

Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

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