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A cockroach likely has no less brainpower than a butterfly, but we’re quicker to deny it consciousness because it’s a species we dislike.

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Jeffrey Kluger

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Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

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As with real reading, the ability to comprehend subtlety and complexity comes only with time and a lot of experience. If you don’t adequately acquire those skills, moving out into the real world of real people can actually become quite scary.

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May 3, 2024

As with real reading, the ability to comprehend subtlety and complexity comes only with time and a lot of experience. If you don’t adequately acquire those skills, moving out into the real world of real people can actually become quite scary.

Previous

May 3, 2024

Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

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