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Jef I. Richards

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In advertising, sex sells. But only if you’re selling sex.

Jef I. Richards

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Jef I. Richards

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The best gift I could give my father would be to represent India in the Olympics. If I can do that in 2016, and even win a medal, it will be fantastic.

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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time.

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May 3, 2024

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I’ll put the accuracy of the average ad in this country up against the average news story any time.

Previous

May 3, 2024

The best gift I could give my father would be to represent India in the Olympics. If I can do that in 2016, and even win a medal, it will be fantastic.

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