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Jef I. Richards

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I wish all consumers were as gullible as advertising’s biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

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Jef I. Richards

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Congress seems to believe that ‘Children are our future’ is a phrase coined by tobacco advertisers.

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You just have to sit down and write the next book. I mean, it’s not all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don’t worry about that because I try to worry about the one single part of the job I can control: the writing of the book.

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May 3, 2024

You just have to sit down and write the next book. I mean, it’s not all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don’t worry about that because I try to worry about the one single part of the job I can control: the writing of the book.

Previous

May 3, 2024

Congress seems to believe that ‘Children are our future’ is a phrase coined by tobacco advertisers.

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