We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
My mother was adorable, a great giggler. My father was very strong and could be quite frightening. Zoe Wanamaker
I was the youngest and on my own a lot. I think this probably taught me independence and how to be okay with my own company. Also, it meant I read a lot. Zoe Foster Blake
My father is from Bosnia, and my mother is from Croatia, but I was born in Sweden. Zlatan Ibrahimovic
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