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We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick – it’s transactional. I think tea is more Zen-like. It requires a different environment.

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Howard Schultz

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Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.

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What I would say to young entrepreneurs is there’s so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don’t agree with it, they think, ‘This is just too high of a hurdle.’ And I don’t agree with that.

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April 30, 2024

What I would say to young entrepreneurs is there’s so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don’t agree with it, they think, ‘This is just too high of a hurdle.’ And I don’t agree with that.

Previous

April 30, 2024

Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.

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