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Anybody can leverage celebrity for profit.

Follow Me Written By

Howard Schultz

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I do think – as self-serving as it sounds – that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.

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Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

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April 30, 2024

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Previous

April 30, 2024

I do think – as self-serving as it sounds – that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.

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