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Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Follow Me Written By

Herb Kelleher

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A motivated employee treats the customer well. The customer is happy, so they keep coming back. It’s not one of the enduring green mysteries of all time; it is just the way it works.

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It is my practice to try to understand how valuable something is by trying to imagine myself without it.

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April 30, 2024

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Previous

April 30, 2024

A motivated employee treats the customer well. The customer is happy, so they keep coming back. It’s not one of the enduring green mysteries of all time; it is just the way it works.

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