We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
And I think the female creative urge is intrinsically biologically linked to our ability to give birth to a child, even if we’ve never… I’ve never given birth, but I feel like it’s part of our psychology. Zoe Kazan
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