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You can’t test great advertising. You can only test the mediocre. Not that I don’t care about demographics. You have to understand who you’re going after.

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George Lois

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In professional work – certainly in the arts and graphics – 99% of people have zero courage. They blow with the wind.

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These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.

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April 29, 2024

These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.

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April 29, 2024

In professional work – certainly in the arts and graphics – 99% of people have zero courage. They blow with the wind.

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