Frank Luntz

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Traditional market researchers are cold and calculating and scientific.

Frank Luntz

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Frank Luntz

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My job as a pollster is to understand what really matters.

There’s a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

April 27, 2024

There’s a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

April 27, 2024

Traditional market researchers are cold and calculating and scientific.

Frank Luntz

Other Quote

My job as a pollster is to understand what really matters.

There’s a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

There’s a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

My job as a pollster is to understand what really matters.

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Traditional market researchers are cold and calculating and scientific.

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