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The activism of marginalized people often comes with visibility and being heard. Which can lead people to believe that recognition and awareness is the actual end point. And it is not.

Follow Me Written By

DeRay Mckesson

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The first time I was ever impressed with Patagonia as a brand was when they released the ‘Don’t Buy This Jacket’ campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.

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I have always been attracted to the cottage industry side of this business.

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April 25, 2024

I have always been attracted to the cottage industry side of this business.

Previous

April 25, 2024

The first time I was ever impressed with Patagonia as a brand was when they released the ‘Don’t Buy This Jacket’ campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.

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