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As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

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David Carson

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There was an incident in Argentina when I was making a film called ‘The Warrior and the Sorceress.’ There were, like, 40, 50 sword fighters and martial artists on the set, and one of the sword fighters challenged me. I said, ‘Look, you don’t want to fight me. Nobody wants to fight me. You gotta be crazy to want to fight me.’

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If I’m doing a logo, I’ll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

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April 25, 2024

If I’m doing a logo, I’ll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

Previous

April 25, 2024

There was an incident in Argentina when I was making a film called ‘The Warrior and the Sorceress.’ There were, like, 40, 50 sword fighters and martial artists on the set, and one of the sword fighters challenged me. I said, ‘Look, you don’t want to fight me. Nobody wants to fight me. You gotta be crazy to want to fight me.’

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