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One way Groupon hopes to gain an edge is by using software to learn about its members so it can deliver more relevant offers: my wife will get the manicure-pedicure deal, but I’ll get an offer on fly-fishing lessons. The key now is execution – delivering great customer service and keeping everybody happy on both sides of the transactions.

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Daniel Lyons

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For the most part, cookies aren’t dangerous. They were created so advertisers could get a better idea of who you are and what you’re interested in, so they could send you ads you’re more likely to find relevant.

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You realize that if you’re in the media business, technology is fundamentally what’s driving the change in that business.

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April 25, 2024

You realize that if you’re in the media business, technology is fundamentally what’s driving the change in that business.

Previous

April 25, 2024

For the most part, cookies aren’t dangerous. They were created so advertisers could get a better idea of who you are and what you’re interested in, so they could send you ads you’re more likely to find relevant.

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