It is a part of us, film-makers and audiences; what we can’t say with dialogues, we say with a song. We tell stories through songs, look at our folk cultures. Zoya Akhtar
We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
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