Unlike ‘real relationships’, ‘virtual relationships’ are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff. Zygmunt Bauman
Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don’t, after all, stick to your car, or computer, or iPod, when better ones appear. Zygmunt Bauman
The task for sociology is to come to the help of the individual. We have to be in service of freedom. It is something we have lost sight of. Zygmunt Bauman
In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating. Zygmunt Bauman
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