So paid media is when you buy an ad – typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV. Zephyr Teachout
The science doesn’t prove Common Core’s effective. So I guess what I mean is science is an essential part of any decision-making process, and so is public involvement. And in the long-term, you lose legitimacy and power if you don’t directly engage with the public. Zephyr Teachout
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